Director of Digital Innovation
Posted on: November 10, 2020
Director of Digital Innovation
The Public Interest Network is hiring a Director of Digital Innovation to create and implement digital strategies to build PIRG, Environment America, and other organizations within our network.
The Director of Digital Innovation will develop and execute a coordinated digital outreach program to increase visibility, engagement and membership consistent with an 8-year plan that will net $10 million per year.
The Public Interest Network operates and supports organizations committed to a shared vision of a better world and a strategic approach to social change. Our flagship organizations, PIRG and Environment America, have built a 50-year legacy of successful advocacy for consumer and environmental protection.
We have built our organizations’ membership primarily through the time-tested mechanisms of phone calling, direct mail, and our signature door-knocking.
Our digital organizing team (Managing Director, Digital Campaigns Director, Web Marketing Manager, several digital campaigners and technical staff) supports our face-to-face work with a program that has deepened and expanded our analog presence into every state and Congressional district across the country to include:
- Robust email programs to build member affiliation and engagement;
- Organizational websites to inform and engage members, opinion leaders and the general public;
- Pilot programs for peer-to-peer and broadcast text and Facebook messenger.
In addition, the Digital team coordinates modest paid and organic acquisition and social media. The staff of PIRG and Environment America also use social media to elevate their various campaigns’ profiles.
Reporting to the Chief of Staff of The Public Interest Network, the Director of Digital Innovation will:
- Recommend and then develop a list acquisition or list development program that generates income over the long-term.
- Develop a multi-channel digital strategy, including social media, paid advertising, texting and other channels, for member acquisition and other organization-building goals (recruiting staff, building affinity, maximizing visibility).
- Work with the existing Digital team and outreach staff to implement these programs.
- Work with advocates, campaign staff and outreach staff to maximize the effectiveness of our digital marketing to advance their campaigns.
- Participate in the rebuilding of our organizations’ websites to make them as effective as possible within our digital strategy.
The ideal candidate will be:
- A highly capable political organizer.
- Experienced in using social media to build organizations.
- An experienced and insightful analyst, well-versed in developing, interpreting and communicating results of reports.
- A prime mover, able to come up with a plan, communicate it to others, test and execute it, analyze results and adjust as needed.
We’re looking for someone with at least five years of combined experience in organizing, digital marketing and analysis who is capable of overseeing significant projects while showing excellent judgement and discretion.
Denver, CO preferred. For the foreseeable future, all of our staff are working remotely due to the COVID-19 pandemic.
Target annual compensation is commensurate with the candidate’s relevant professional experience. The Public Interest Network offers a competitive benefits package.
Fill out our online application. Apply by clicking here. Please address your cover letter to Kate Canada, Hiring Director.
Things To Know When You Apply
The Public Interest Network operates and supports organizations committed to a shared vision of a better world and a strategic approach to social change. Click here for things you should know about our network when you apply. Within the first document you will find a link to a second; please read both carefully.
Fund for the Public Interest is an equal opportunity employer.
The Public Interest Network
Target annual compensation is commensurate with the candidate’s relevant professional experience.
This position starts immediately. Please apply at your earliest convenience.